Japanese Moe Factor in Public Service Ads

Anime-like characters as seen in various purposes and advertising in Japan. That includes in crime prevention, Self Defense Forces recruitment, local elections, blood donation, and other public service sectors.

Japanese moe public service ads

Japanese moe crime prevention ads

Japanese moe crime prevention ads

Japanese moe JSDF recruitment ads

Japanese moe local election ads

Japanese moe local election ads

Japanese moe fishery association ads

Japanese moe blood donation ads

Japanese moe JSDF recruitment ads

Japanese moe public service ads

Japanese moe police recruitment ads

Japanese moe JSDF recruitment ads

Japanese moe JSDF recruitment ads

Japanese moe police recruitment ads

Japanese moe JSDF recruitment ads

Despite the popularity of anime culture Japanese ad campaigns still feature real people most of the time. Hence the Self Defense Forces has just recently employed an idol from girl group AKB48 to feature in their ads.